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The Practice of advertising (Record no. 8254)

MARC details
000 -LEADER
fixed length control field 01090nam a22003137a 4500
001 - CONTROL NUMBER
control field 189180
003 - CONTROL NUMBER IDENTIFIER
control field MOEB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221223071050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 780101s1978 xx eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 79001396
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434903620
Terms of availability 0.00
035 ## - SYSTEM CONTROL NUMBER
System control number 79001396
035 ## - SYSTEM CONTROL NUMBER
System control number (SITECODE)OLD20684
040 ## - CATALOGING SOURCE
Original cataloging agency Institute of Technology - Brunei
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HF/5813.G7
Item number PRA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hart, Norman A.
245 14 - TITLE STATEMENT
Title The Practice of advertising
Statement of responsibility, etc. edited by Norman A. Hart and James O'Connor.
Medium [Books].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Heinemann [for] the CAM Foundation and the Institute
Date of publication, distribution, etc. 1978
300 ## - PHYSICAL DESCRIPTION
Extent Pages: 196
500 ## - GENERAL NOTE
General note Abstracts Includes bibliographies and index.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising -- Addresses, essays, lectures.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name CAM Foundation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Institute of Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Connor, James.
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element 1
Number [OBSOLETE] admin admin
912 ## - LOCAL DATA ELEMENT A (UTB)
Internal field 1
-- admin admin
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Not damaged   Universiti Teknologi Brunei Library Universiti Teknologi Brunei Library   04/02/2009   HF/5813.G7 PRA Z24960 04/02/2009 23/12/2022 General Collection
    Not damaged   Universiti Teknologi Brunei Library Universiti Teknologi Brunei Library   04/02/2009   HF/5813.G7 PRA Z09513 04/02/2009 23/12/2022 General Collection

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