Buyer behaviour in marketing stategy / John A. Howard.

By: Howard, John A [author.]Material type: Text

TextPublication details: New Jersey : Prentice-Hall, 1994. Edition: 2nd editionDescription: 603 pages : illustrations ; 24 cmISBN: 0136690114Subject(s): Consumer behaviour | Marketing -- ManagementOther classification: HF5415.32 HOW 1994

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.32 HOW 1994 c.1 (Browse shelf(Opens below))	c. 1	Available	Reg. No. 27587_UTB		801744

Includes bibliographical references and index.

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