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Cases and readings for marketing for nonprofit organizations / edited by Philip Kotler, O.C. Ferrell, Charles Lamb.

By: Kotler, Philip [author.]Contributor(s): Ferrell, O. C [author.] | Lamb, Charles W [author.]Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1983. Description: xii, 380 pages : illustrations ; 24 cmISBN: 0131190814 Subject(s): Marketing -- Case studies | Nonprofit organizations -- Marketing -- Case studies | Nonprofit organizations -- MarketingOther classification: HF5415 KOT 1983
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
HF/5415CAS (Browse shelf(Opens below)) Available Z19298
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415 KOT 1983 c.1 (Browse shelf(Opens below)) Available Reg. no. 6405_UTB 801589

Includes bibliographical references and indexes.

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