Creativity in product innovation / Jacob Goldenberg and David Mazursky.

TextPublication details: Cambridge, U.K. ; New York : Cambridge University Press, 2002. Description: xii, 224 pages : illustrations, photographs ; 25cmISBN: 9780521002493 ; 0521002494Subject(s): Marketing -- Management | Product managementOther classification: HF 5415.15 GOL 2002

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.15 GOL 2002 c.1 (Browse shelf(Opens below))	Available	Reg. no. 31108_UTB		814710

Includes bibliographical references and indexes.

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