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Marketing communications : engagement, strategies and practice / Chris Fill

By: Fill, Chris [author.]Material type: TextTextPublication details: Harlow, England : Prentice Hall Financial Times, 2005 Edition: 4th editionDescription: xxxiii, 911 pages : illustrations color ; 29 cmISBN: 0273687727; 9780273687726Subject(s): Coomunication in marketing | Marketing channels | Sales promotionOther classification: HF5415.123 FIL 2005
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415.123 FIL 2005 c. 1 (Browse shelf(Opens below)) c. 1 Available Reg. No. 031646_ITB 830077

Includes 1 student access kit at barcode no: 830078

Supplementary item no: s009

Includes bibliographical references and index.

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