Services marketing : concepts, strategies and cases / K. Douglas Hoffman and John E. G. Bateson.

TextPublication details: Mason, OH : Thompson/South -Western, 2006. Edition: 3rd editionDescription: xix, 588 pages : illustrations, photographs, charts ; 24 cmISBN: 9780324319965 ; 0324319967Subject(s): Service industries -- MarketingOther classification: HD9980.5 HOF 2006

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD9980.5 HOF 2006 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 031770_UTB		830210

Includes bibliographical references and index.

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