Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.

TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. Edition: 11th editionDescription: x, 722 pages : illustrations (some col.), charts, photographs ; 28 cmISBN: 9780132335713Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesOther classification: HF5415.135 KER 2007

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.135 KER 2007 c.1 (Browse shelf(Opens below))	Available	Reg. no. 031051_UTB		830084

Includes bibliograpphical references and indexes.

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