Strategic management : creating competitive advantages / Greagory G. Dess, G. T. Lumpkin and Alan B. Eisner.

By: Dess, Gregory G [author.]Contributor(s): Eisner, Alan B [author.] | Lumpkin, G. TMaterial type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, 2008. Edition: 4th editionDescription: xxiv, 484 pages : color illustrations, photographs ; 26 cmISBN: 9780071287838Subject(s): Strategic planningOther classification: HF5415.135 DES 2008

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.135 DES 2008 c.1 (Browse shelf(Opens below))	Available	Reg. no. 031650_UTB		830083

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Previous	HF5415.13 MER 1996 c. 1 Marketing /	HF5415.13 MOU 1989 c. 1 Cases in marketing management /	HF5415.13 PET 1986 c.1 Marketing management : knowledge and skills : text, analysis, cases, plans /	HF5415.135 DES 2008 c.1 Strategic management : creating competitive advantages /	HF5415.135 KER 1993 c.1 Strategic marketing problems : cases and comments /	HF5415.135 KER 2007 c.1 Strategic marketing problems : cases and comments /	HF5415.15 GOL 2002 c.1 Creativity in product innovation /	Next

Includes bibliographical references and indexes.

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