Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956- [author]Material type: Text

TextPublication details: Boston : Pearson, 2013. Edition: 4th editionDescription: xxviii, 562 pages : color illustrations ; 29 cmISBN: 9780132664257 Subject(s): Brand name products -- ManagementOther classification: HD69 KEL 2013

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
American Shelf Collection	Universiti Teknologi Brunei Library - at level 1	HD69 KEL 2013 c.1 (Browse shelf(Opens below))	c.1	Available	Reg. no. 0012400(H)_UTB		828094

Includes bibliographical references and index.

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