Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: India : Pearson, 2016. Edition: 15th editionDescription: xxvi, 756 pages : illustrations ; 26 cmISBN: 9789332557185Subject(s): Marketing -- ManagementOther classification: HF5415.13 KOT 2016
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.13 KOT 2016 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 033295_UTB | 829364 |
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| HF5415.13 KOT 1991 c. 1 Marketing management : analysis, planning, implementation, and control / | HF5415.13 KOT 2004 c. 1 Marketing / | HF5415.13 KOT 2006 c. 1 Marketing Management : An Asian Perspective / | HF5415.13 KOT 2016 c. 1 Marketing management / | HF5415.13 LAZ 1983 c. 1 Marketing Management : foundation and practices / | HF5415.13 LOV 2007 c. 1 Theory of planned behavior : new research / | HF5415.13 LUC 1985 c. 1 Marketing strategy and plans / |
Includes bibliographical references.
General Collection
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