Customer relationship management : concept, strategy, and tools/ V. Kumar, Werner Reinartz

By: Kumar, VContributor(s): Reinartz, WernerMaterial type: Text

TextPublication details: Heidelberg, New York : Springer, 2012 Edition: Second editionDescription: xxxiii, 378 p. : ill. ; 26cmISBN: 9783642201301Subject(s): Customer relations -- ManagementOther classification: HF5415.5 KUM

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
American Shelf Collection	Universiti Teknologi Brunei Library	HF5415.5 KUM c. 1 (Browse shelf(Opens below))	Available	Reg. no. 013960[H]_UTB		829380

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Previous	HF5415.3 HAN c. 1 Consumer behavior : implications for marketing strategy/	HF5415.3 WIL c.1 Consumer behavior : fundamentals & strategies /	HF5415.335 HIL c. 1 Handbook of customer satisfaction measurement	HF5415.5 KUM c. 1 Customer relationship management : concept, strategy, and tools/	HF5500 APP c.1 Modern business administration	HF5500 MAR c.1 Business case studies for advanced level /	HF5500.2 ZIG c.1 You can reach the top /	Next

Includes bibliographical references and index.

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