A study of green consumerism in Brunei Darussalam / Nurul Hafizah Jefri
Material type:
TextPublication details: Brunei Darussalam : Universiti teknologi Brunei, © 2019 Description: 140 pages : colored illustrations ; 30cmSubject(s): Universiti Teknology Brunei -- Dissertation | Management -- Brunei Darussalam | Technology -- Brunei Darussalam | Consumer behavior -- Brunei DarussalamOther classification: UTB 120 REPORT, THESIS & DISSERTATION | RTDS 213 Dissertation note: Dissertation (Master) Universiti Teknologi Brunei
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Reports, Thesis & Dissertation Students
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Universiti Teknologi Brunei Library - at level 2 | UTB 120 REPORT, THESIS & DISSERTATION, RTDS 213 (Browse shelf(Opens below)) | Not for loan | Reg. no. _UTB [RTDS 213] | 902892 |
Masters science in courswork in managemant and technology research project
ABSTRACT
Protecting and conserving the environment is not a one man's job, however one man can make a difference. Globalization and the fourth industrial revolution have led to the impact on the environment either positively or negatively. The aim of this study is to analyze the possible relationship of the demographic and socio-psychological determinants on consumers' green purchase behaviours in Brunei Darussalam, with the adopted framework of the Affect-Behaviour-Cognition (ABC) model as the backbone of the study. A total of 119 consumers from different background participated in this study, whereby 113 respondents participated in the online questionnaire, and the other 6 respondents were being interviewed. It is discovered that consumers who are more environmentally conscious are not necessarily likely to purchase green products, but are actually involved in green behaviours. This study further reveals that in green purchasing behaviours under the demographic determinants; gender, age and the living location of the respondents have little significance compared to the educational levels and monthly income of the respondents. However, in the environmental aspects of awareness, concern and knowledge, the two factors; monthly income and educational level does not possess major significance. Other than the two initial determinants of demographic and socio-psychological, other factors have stood out from the findings of the study. The product attributes such as price and availability of the green products are playing a role in consumer's buying decisions which will lead to the value-action gap phenomenon. Moreover, this study found that, the government played a critical role in endorsing the green purchase behaviours in Brunei Darussalam. Lastly, sustainable development could possibly be achieved without jeopardizing developments, and if everyone could work hand in hand, and focus on a better future.
Dissertation (Master) Universiti Teknologi Brunei
includes bibliography and appendices
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