Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt
Material type:
TextSeries: Publication details: London, UK : Bloomsbury Publishing Plc, 2017. Description: 208 pages : illustrations (chiefly color) ; 27 cmISBN: 9781474221573Subject(s): Design -- Textbooks | Visual communication -- TextbooksOther classification: NK1510.D29 DAV 2017 Summary: "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
General Collection
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Universiti Teknologi Brunei Library - at level 2 | NK1510.29 DAV 2017 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 033704_UTB | 834070 |
Includes bibliographical references and index
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher
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