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New food product development : from concept to marketplace / Fuller, W.Gordon.

By: Gordon, Fuller W [Author]Material type: TextTextPublication details: Boca Raton, FL : CRC Press 2011 Edition: 3rd EditionDescription: 1 online resourcesISBN: 9780429062711; 9781439818640Subject(s): Product developmentOnline resources: Click here to access online Summary: About the Second Edition:'a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc
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Ebook Collection Ebook Collection Universiti Teknologi Brunei Library
Available This book is automatically accessible within the University internet network. To learn how to access it outside the campus, visit: https://www.utb.edu.bn/media/cv5fcgwb/remote-access-for-ebscohost.pdf

About the Second Edition:'a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc

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