Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres / Dal Yong Jin.

By: Jin, Dal Yong, 1964- [author.]Material type: Text

TextSeries: Publication details: Cambridge, Massachusetts : Harvard University Asia Center, 2023. Description: xiii, 230 pages : color illustrations ; 23 cmISBN: 9780674291317 (hardback); 9780674291324 (paperback)Subject(s): Webcomics -- Korea (South) | Digital storytelling -- Korea (South) | Digital media -- Korea (South) | Civilization, Western -- Korean influences | Technology -- Social aspects -- Korea (South)Other classification: PN6790 JIN 2023

Contents:

Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives

Summary: "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Korea Corner	Universiti Teknologi Brunei Library - at level 1	PN6790 JIN 2023 c.1 (Browse shelf(Opens below))	c.1	Available	Reg. no. 017297(H)_UTB		903043

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Includes bibliographical references (pages 201-222) and index.

"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- Provided by publisher.

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