The Emergence of Electronic Payment : Consumers Opinion Towards E Payment As Alternative Payment System at Petrol Station in Brunei / Ainul Hazirah binti Shah Johan
Material type:
TextPublication details: Bandar Seri Begawan : Universiti Teknologi Brunei, ©2019 Description: iv, 58 pages : illustrations ; 30 cmSubject(s): -- Research project Universiti Teknologi Brunei | Research project -- Academic | Electronic funds transfer -- Brunei | Gasoline service stations -- Brunei -- ManagementOther classification: UTB 120 REPORT, THESIS & DISSERTATION | RTDS 253
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reports, Thesis & Dissertation Students
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Universiti Teknologi Brunei Library - at level 2 | UTB 120 REPORT, THESIS & DISSERTATION, RTDS 253 (Browse shelf(Opens below)) | c.1 | Not for loan | Reg. No. 002015_UTB [RTDS 253] | 829310 |
Abstract
The main aim of this research is to find out the response of the consumer about the implementation of e-payment system as an alternative payment system at petrol station in Brunei. The objectives are to investigate the level of perception and adoption of the consumers from different perspective towards the e-payment system in Brunei and o identify the possible reasons from the consumers of why the petrol station should extend their current traditional payment system to a more innovative payment system i.e. e-payment system. The framework of this study is constructed based on Technology Acceptance Model and other model based on prior studies in the literature review. The researcher uses quantitative research method to collect the data. The data collection is conducted via questionnaires distributed to 123 respondents which are selected by using convenience sampling technique. The researcher uses a software called Statistical Package for Social Sciences (SPSS) version 22. The questionnaire is tested using Cronbach's alpha and Exploratory Factor Analysis. The data collected from respondents is then analyzed using Multiple Regression Analysis method to identify the relationship between the factors and consumer's adoptions to e-payment towards implementing it as an alternative payment system at petrol station in Brunei. The regression analysis presents that two factors, i.e. perceived benefit, perceived ease of use and behavioral intention to use e- payment are significantly associated with the attitude toward e-payment and perceived self-efficacy is insignificant due to low scores and requires further investigation. The results indicate that there is a potential of widely used e-paymen system in Brunei. The study also proves that the consumer would prefer more anc better e-payment services at the petrol station in Brunei and hoping for bette enhancement in the future.
Includes bibliographical references
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