The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.
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TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006. Edition: 2nd editionDescription: xviii, 305 pages : illustrations ; 24 cmISBN: 9780273708056; 0273708058; 9780273706533Subject(s): New business enterprises -- Planning | Marketing researchOther classification: HD62.5 MUL 2006 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HD62.5 MUL 2006 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 031588_UTB | 825059 |
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| HD62.5 JOH 2013 c. 1 The entrepreneur mind : 100 essential beliefs, characteristics, and habits of elite entrepreneurs/ | HD62.5 MEY 2012 c. 1 Welcome to entrepreneur country / | HD62.5 MOO 2006 c. 1 Successful business planning for entrepreneurs/ | HD62.5 MUL 2006 c. 1 The new business road test : what entrepreneurs and executives should do before writing a business plan / | HD62.5 SAJ 2007 c. 1 Declaration Of War On Small Business Failures : "Your Escalator to Business Success." / | HD62.7 AME 1983 c. 2 Small business management / | HD62.7 BAM 2006 c.1 Small business management : a framework for success / |
Includes bibliographical references and index.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
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