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A Study On Social Enterprises in Brunei : Analysing Market Awareness and Social Impact / Ummi Syahirah Haji Yakob

By: Ummi Syahirah Haji Yakob [Author]Contributor(s): Universiti Teknologi Brunei School of BusinessMaterial type: TextTextPublication details: Brunei Darussalam : Universiti Teknologi Brunei , © 2020. Description: iii, 100 Pages : illustrations ; 30 cmSubject(s): Universiti Teknologi Brunei | Social entrepreneurship -- Brunei Darussalam | Public opinion -- Brunei Darussalam | Marketing -- Social aspects -- Brunei DarussalamOther classification: UTB 120 REPORT, THESIS & DISSERTATION | RTDS 312
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Item type Current library Call number Status Notes Date due Barcode
Reports, Thesis & Dissertation Students Reports, Thesis & Dissertation Students Universiti Teknologi Brunei Library
- at level 2
UTB 120 REPORT, THESIS & DISSERTATION, RTDS 312 (Browse shelf(Opens below)) Not for loan Reg. no. 002004_UTB [RTDS 312] 829647

Submitted in partial fulfillment of the requirements for the degree of Bachelor of Business

Abstract:
As social enterprise is a new concept in Brunei, a study needs to be done on challenges that these social enterprises are currently facing as well as consumer awareness on the term as well as on the businesses, in order to help them maintain stakeholders' interests. This study found that transparency and effectiveness are one of the main components in order to increase consumers' confidence. A proper definition, guideline and legal documentation for the social enterprises are also necessary according to the social enterprises in order for them to be able to run their businesses accordingly.

Includes bibliography references.

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