Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008. Edition: 3rd editionDescription: xxi, 692 pages : illustrations ; 25 cmISBN: 9780132336222 ; 0132336227 Subject(s): Brand name products -- ManagementOther classification: HD69 KEL 2008

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD69 KEL 2008 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 031645_UTB		830076

Includes index

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