Principles of marketing / Philip Kotler.

By: Kotler, Philip [author.]Material type: Text

TextPublication details: Englewood Cliffs, NJ : Prentice-Hall ; 1986. Edition: 3rd editionDescription: xxiv, 774 pages : illustrations, charts, photographs ; 24 cmISBN: 0137017316Subject(s): Marketing | Advertising -- Study and teaching | Sales promotion -- Study and teachingOther classification: HF5415 KOT 1986 Summary: A foundational marketing textbook exploring marketing environment, consumer behavior, segmentation, targeting, positioning, branding, distribution channels, and promotion strategies: content Reference[oaicite:1]{index=1}

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415 KOT 1986 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 4836_UTB		801584

Includes bibliographical references and index.

A foundational marketing textbook exploring marketing environment, consumer behavior, segmentation, targeting, positioning, branding, distribution channels, and promotion strategies: content Reference[oaicite:1]{index=1}

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