Think ASEAN! : rethinking marketing toward ASEAN Community 2015/ Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.

By: Kotler, Philip [author.]Contributor(s): Kartajaya, Hermawan [author.] | Hooi Den Huan [author.]Material type: Text

TextPublication details: Singapore : McGraw-Hill Education (Asia), 2007. Description: xiv, 192 pages : illustrations ; 24 cmISBN: 9780071254052; 0071254056Subject(s): Marketing -- Southeast Asia | International marketing -- Southeast Asia | Brand name products -- Southeast Asia | Business enterprises -- Southeast AsiaOther classification: HF5415 KOT 2007 Summary: Explores marketing strategies across ASEAN as a borderless regional market. Contains three parts: landscape overview, short company cases, and in-depth case studies of regional brands, illustrating the dynamics of ASEAN-wide marketing practice.:content Reference[oaicite:1]{index=1}

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415 KOT 2007 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 031652_UTB		850561

Includes bibliographical references and index.

Explores marketing strategies across ASEAN as a borderless regional market. Contains three parts: landscape overview, short company cases, and in-depth case studies of regional brands, illustrating the dynamics of ASEAN-wide marketing practice.:content Reference[oaicite:1]{index=1}

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