The neuroscientific basis of successful design : how emotions and perceptions matter / Marco Maiocchi.

By: Maiocchi, Marco [author.]Material type: Text

TextPublication details: Cham : Springer International Publishing, 2014. Description: xiv, 108 pages : illustrations ; 22 cmISBN: 9783319028002Subject(s): Neuroaesthetics | Emotion in design | Perception and design | Industrial design | User experience (Computer science) | Neurosciences in design | Scientific booksOther classification: TS174.4 MAI 2015 Summary: Explores how neuroscience informs design processes by linking emotional responses and perceptual mechanisms to design features and metaphorical communication; includes case studies and design proposals.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 3	TS174 MAI 2014 c. 2 (Browse shelf(Opens below))	Available	Reg. No. 032880_UTB		827853

Includes bibliographical references.

Explores how neuroscience informs design processes by linking emotional responses and perceptual mechanisms to design features and metaphorical communication; includes case studies and design proposals.

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