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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks,California : Sage publications, 1998. Description: xx, 316 pages : illustrations ; 23 cmISBN: 0803959702 Subject(s): Advertising -- Cross-cultural studies | Consumer behaviour -- Cross-cultural studies | Target marketing -- Cross-cultural studiesOther classification: HF5415.127 DEM 1998
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.127 DEM 1998 c.1 (Browse shelf(Opens below)) | Available | Reg. No. 30341_UTB | 812134 |
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| HF5415.1265 WAL 2014 c. 2 The Power Of Visual Storytelling : How To Use Visuals, Videos, and Social Media to Market Your Brand / | HF5415.1265 WAL 2014 c. 3 The Power Of Visual Storytelling : How To Use Visuals, Videos, and Social Media to Market Your Brand / | HF5415.1265 WAL 2014 c. 4 The Power Of Visual Storytelling : How To Use Visuals, Videos, and Social Media to Market Your Brand / | HF5415.127 DEM 1998 c.1 Global marketing and advertising : understanding cultural paradoxes / | HF5415.127 STR 1995 c. 1 Strategic change : building a high performance organization / | HF5415.13 AAK 1988 c. 1 Developing business strategies / | HF5415.13 CAR 1995 c. 1 Marketing and entrepreneurship in SMEs : an innovative approach / |
Includes index.
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