How brands become icons : the principles of cultural branding / Douglas B. Holt

TextPublication details: Boston, Mass. : Harvard Business School Press, 2004. Description: xiii, 265 pages : illustrations ; 24 cmISBN: 1578517745Subject(s): Brand name products | Branding (Marketing) | Business names | Popular cultureOther classification: HD69 HOL 2004

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD69 HOL 2004 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 31223_UTB		815734

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.