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The marketer's guide to public relations : how today's top com[anies are using the new PR to gain a competitive edge Thomas L. Harris, foreword by Philip Kotler. [Books].
Material type:
TextSeries: Wiley series on business strategyPublication details: New York John Wiley & Sons 1991 Description: Pages: 306ISBN: 0471579629Subject(s): Corporate sponsorship | Marketing -- Management | Public relations -- CorporationsDDC classification: HD/59
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
General Collection
|
Universiti Teknologi Brunei Library | HD/59 HAR (Browse shelf(Opens below)) | Available | Z14909 |
Includes bibliographical references and index.
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