Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

TextPublication details: Harlow, Essex, England : Pearson education limited, 2005. Edition: 4th editionDescription: xx, 573 pages : illustrations ; 25 cmISBN: 9780273685296 Subject(s): Export marketing -- Social aspects | Intercultural communication | International business enterprises -- Social aspectsOther classification: HF1416 USU 2005

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF1416 USU 2005 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 031589_UTB		825060

Includes bibliographical references and indexes.

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