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Marketing research : text & cases / Happer W. Boyd, Ralph Westfall, Stanley F. Stasch.

By: Boyd, Happer W [author.]Contributor(s): Stasch, Stanley F [author.] | Westfall, Ralph [author.]Material type: TextTextPublication details: Homewood, Illinois : R.D. Irwin, 1985. Edition: 6th. editionDescription: xv, 836 pages : illustrations ; 24 cmISBN: 0256031835Subject(s): Marketing research -- Case studiesOther classification: HF5415.2 BOY 1985
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415.2 BOY 1985 c. 1 (Browse shelf(Opens below)) Available Reg. No. 11659_UTB 801672

Includes bibliographical references and index.

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