Profitable product management / John Ward.

By: Ward, John [author.]Contributor(s): Institute of MarketingMaterial type: Text

TextPublication details: London : Heineman, 1984. Description: xii, 273 pages : illustrations ; 23 cmISBN: 9780434922154 Subject(s): Product managementOther classification: HF5415.13 WAR 1984

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
General Collection	Universiti Teknologi Brunei Library		Available		Z24602
General Collection	Universiti Teknologi Brunei Library		Available		Z00885
General Collection	Universiti Teknologi Brunei Library - at level 2	HF 5415.13 WAR 1984 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 4482_UTB	801661

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Previous	HF 5415.13 HIA 1992 c. 1 The portable MBA in marketing /	HF 5415.13 SCH 1991 c. 1 Marketing strategy : a customer-driven approach /	HF 5415.13 WAL 1994 c. 1 Upside-down marketing : turning your ex-customers into your best customers /	HF 5415.13 WAR 1984 c. 1 Profitable product management /	HF 5415.13 WES 1988 c. 1 Cases in marketing techniques : analysis, alternatives, action /	HF 5415.13 WES 1996 c. 1 The marketing plan : a practitioner's guide /	HF 5415.13 WIL 1979 c. 1 Management controls and marketing planning /	Next

Includes index.

"Published on behalf of the Institute of Marketing".

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