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Promotion management : a strategic approach / John J. Burnett.
Material type:
TextPublication details: St. Paul, Minn : West Pub. Co., 1984. Description: xvii, 615 pages : illustrations, photographs, charts ; 25 cmISBN: 0314778519Subject(s): Sales promotion | Marketing -- ManagementOther classification: HF5438.5 BUR 1984
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library | Available | Z24653 | ||||
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General Collection
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Universiti Teknologi Brunei Library | Available | Z24652 | ||||
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5438.5 BUR 1984 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. no. 4546_UTB | 801768 |
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| HF5438.4 VIE 1986 c.2 Sales manager / | HF5438.4 VIE 1986 c.3 Sales manager / | HF5438.5 AIL Promotion : a guide to effective promotional planning, strategies, and executions / | HF5438.5 BUR 1984 c. 1 Promotion management : a strategic approach / | HF5438.5 GOL 1980 c. 1 How to win customers / | HF5438.5 STA 1982 c. 1 Promotion : advertising, publicity, personal selling, sales promotion / | HF5438.5 YES 2006 c. 1 Sales promotion / |
Includes bibliographical references and index.
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