TY  - BOOK
AU  - Denning,Stephen
TI  - The springboard : how storytelling ignites action in knowledgement-era organizations
SN  - 0750673559 (pbk)
PY  - 2001///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - Communication in organizations
KW  - Knowledge management
KW  - Organizational learning
KW  - Storytelling
N1  - Includes bibliography
ER  -