Rouse, William B. <br/><br/>
Start where you are :matching your strategy to your marketplace / 
William B. Rouse. 
 - San Francisco, California :  Jossey-Bass Publishers,  1996. 
 - xviii, 222 pages :  24 cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0787902470 9 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning