Rodger, Leslie W. <br/><br/>
Statistics for marketing / 
Leslie W. Rodger.  
 - London :   New York :   McGraw-Hill.,   1984. 
 - xv, 280 pages :   illustrations ;   25 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0070847282  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial statistics. <br/>Marketing--Statistical methods.