TY  - BOOK
AU  - Rowe,Alan J.
AU  - Dickel,Karl E.
AU  - Mason,Richard O.
TI  - Strategic management & business policy : a methodological approach
SN  - 0201060876
U1  - HD/30.28 
PY  - 1986///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Corporate planning.
KW  - Management -- United States -- Case studies
ER  -