Strategic marketing and management / 
edited by Howard Thomas and David Gardner.  
 - Chichester [West Sussex] ;   New York :   Wiley,   1985. 
 - x, 509 pages :   illustrations ;   24cm.  
<br/><br/> Abstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0471904236  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses. <br/>Marketing--Management--Congresses.