Strategic marketing and management - Gardner, David Morgan, 1936-; Thomas, Howard, 1943-; American Marketing Association Marketing Education Division; University of Illinois at Urbana-Champaign Department of Business Administration (Chichester [West Sussex] ; New York : Wiley, 1985)
Abstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes.
Includes bibliographical references and indexes.
Keywords: Marketing -- Congresses; Marketing -- Management -- Congresses