TY  - BOOK
AU  - Gardner,David Morgan
AU  - Thomas,Howard
ED  - American Marketing Association
ED  - University of Illinois at Urbana-Champaign
TI  - Strategic marketing and management
SN  - 0471904236 
PY  - 1985///
CY  - Chichester [West Sussex] ; 
PB  - New York : , Wiley, 
KW  - Marketing
KW  - Congresses.
KW  - Management
N1  - Abstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes; Includes bibliographical references and indexes.
ER  -