Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin [and] Robert A. Peterson.  
 - 6th edition. 
 - Boston :   Allyn and Bacon,   1993. 
 - xii, 720 pages :   illustrations, charts, photographs ;   26 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780205146116  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies. <br/>Marketing--Management--Case studies.