TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780205146116 
PY  - 1993///
CY  - Boston : 
PB  - Allyn and Bacon, 
KW  - Marketing
KW  - Decision making
KW  - Case studies.
KW  - Management
N1  - Includes bibliographical references and indexes.
ER  -