Jelassi, Tawfik <br/><br/>
Strategies for e-business :   creating value through electronic and mobile commerce, concepts and cases /  [Books]. 
Tawfik Jelassi, Albrecht Enders 
 - Harlow :  FT Prentice Hall,  2005. 
 - 632p.  color illustration  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?<br/><br/>This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.<br/><br/>Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.<br/><br/>The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. 
<br/><br/><label>ISBN: </label>0273688405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Europe--Case studies<br/>Industries--Technological innovations--Economic aspects