TY  - BOOK
AU  - Jelassi,Tawfik
AU  - Enders,Albrecht
TI  - Strategies for e-business : : creating value through electronic and mobile commerce, concepts and cases 
SN  - 0273688405
PY  - 2005///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Electronic commerce
KW  - Case studies
KW  - Europe
KW  - Industries
KW  - Technological innovations
KW  - Economic aspects
N1  - Includes bibliographical references and index
N2  - Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?

This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.

Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.

The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond
ER  -