TY  - BOOK
AU  - Spooncer,Frank A.
TI  - Behavioural studies for marketing and business
SN  - 9780091729738 
PY  - 1989///
CY  - London : 
PB  - Hutchinson Education., 
KW  - Consumers
KW  - Psychology
KW  - Marketing
KW  - Psychological aspects.
N1  - Includes bibliographical references and indexes.
ER  -