Heller, Robert,   1932-2012. <br/><br/>
The Supermarketers :  marketing for success, rules for the master marketers, the naked marketplace / 
Robert Heller.  
 - New York :   Dutton,   1987. 
 - xiii, 384 pages :   illustrations ;   25 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780283995507  0283995505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. <br/>Success in business--Case studies.