McDonald, Malcolm. <br/><br/>
Marketing/ 
Malcolm McDonald [and] John Gattorna. 
 - Singapore :  Singapore Institute of Management ;  Federal Publications ,  1985. 
 - 84 pages :  21 cm. 
<br/><br/> First published by the Institute of Chartered Accountants in England and Wales.  This edition jointly published in 1986 by Singapore Institute of Management and Federal Publications (S) Pte. Ltd. 
<br/><br/><label>ISBN: </label>9971844958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.