TY  - BOOK
AU  - McDonald,Malcolm
AU  - Gattorna,John
TI  - Marketing
SN  - 9971844958
PY  - 1985///
CY  - Singapore
PB  - Singapore Institute of Management, Federal Publications
KW  - Marketing
N1  - First published by the Institute of Chartered Accountants in England and Wales; This edition jointly published in 1986 by Singapore Institute of Management and Federal Publications (S) Pte. Ltd
ER  -