Rapp, Stan. <br/><br/>
Beyond maximarketing : the new power of caring and daring  [Books]. 
Stan Rapp [and] Thomas L. Collins. 
 - New York  McGraw-Hill  1994 
 - Pages: 319 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070513430  0.00 
<br/><br/><label>LCCN: </label>9323545 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing -- Case studies.<br/>Sales promotion -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>HF/5415  / RAP