TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - Beyond maximarketing : the new power of caring and daring
SN  - 0070513430
U1  - HF/5415 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing -- Case studies.
KW  - Sales promotion -- Case studies.
N1  - Includes index
ER  -