West, Alan., <br/><br/>
Understanding marketing / 
Alan West.  
 - London :   Harper & Row Publishers,   1987. 
 - x, 281 pages :   illustrations ;   23 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0063183846  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.