Walther, George R. <br/><br/>
Upside-down marketing :  turning your ex-customers into your best customers / 
George R. Walther.  
 - New York :   McGraw-Hill.,   1994. 
 - xix, 209 pages :   illustrations ;   22 cm.  
<br/><br/> Includes index  Includes index.  
<br/><br/><label>ISBN: </label>9780070680487  0070680485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Management. <br/>Marketing--Management. <br/>Sales management.