TY  - BOOK
AU  - Birn,Robin J.
TI  - Using market research to grow business: how management obtain the information they need 
SN  - 9780273605072 
PY  - 1994///
CY  - London : 
PB  - Pitman Publishing, 
KW  - Marketing research.
KW  - Marketing
KW  - Management.
N1  - Includes index.
ER  -