Cohen, William A., <br/><br/>
Winning on the marketing front : the corporate manager's game plan / 
William A. Cohen 
 - New York  John Wiley & Sons  1986 
 - 381 pages : 
<br/><br/><label>ISBN: </label>0471819352 (hbk) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Corporate planning.